7 ways AI can help businesses during COVID-19

Sales and business development are suffering and AI-powered sales performance solutions can help. So-called propensity models can identify which customers are most likely to buy a product or service from a company, says Dr Tom Davenport, president's distinguished professor of information technology and management at Babson College, Massachusetts. These models can help those working in sales improve their productivity and effectiveness, by showing them which customers to prioritise. "For brands, having insight into what their customers think and want has always been a key priority, but the COVID-19 pandemic has made this understanding even more critical," says Chris Colley, principal of customer experience at Medallia. But he notes, at the same time, collecting data on what customers think has become more challenging.