The citizen data scientist's time has arrived

Artificial intelligence and machine learning are pivotal technologies for businesses, allowing them to dig into their data to extract outcomes, predictions, and results valuable enough to steer business decisions and powerful enough to deliver actual ROI. Just take a look at how the data from millions of daily sale transactions have improved customer experience for millions of Walgreens Boots shoppers through their Advantage program; how Schneider Electric is no longer spending $20K a day on maintenance costs; the way global fashion retailer ASOS is turning gigabytes of data into better recommendations for its 19.2 million customers and boosting sales; or the countless other examples demonstrating AI's ability to deliver powerful business outcomes. As AI and machine learning become integral to every part of a business, it's essential that all employees have access to the tools and solutions that machine learning offers. It's clear that business domain experts – those with the business knowledge to identify essential challenges and opportunities – are in critical need of access to these tools. They don't have the technical expertise.