A look back at Retail's BIG Show: How AI is improving the customer experience - IBM THINK Marketing

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Thank you for subscribing to the monthly THINK Marketing newsletter. Plenty of food for thought on the future of retail at NRF 2017, so much so that in the face of all the technology on show, Retail Reflections Founder and IBM Futurist, Andrew Busby, poses the fundamental question: Why retail? It seems everywhere we turn, we see the twin forces of consumer expectation and unrelenting pace and influence of technology are having a profound effect upon traditional retail business models. In the last 100 years, retail has hardly changed. If Harry Selfridge walked into his eponymous store in London today, he would, I'm sure, recognise the department store he opened in 1909.

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