The Hidden Cost of Big-Ticket Text Analytics: Time

The inspiration for this week's clip in our "Get the Job Done!" series is the big-ticket procurement and implementation process--and all of those folks whose opinions you don't need. We hear all the time from prospective clients who've found themselves bogged down in the painful, protracted process of getting buy-in for enterprise text analytics platforms that offer something for everyone and come with a six-figure price tag. Oftentimes, this procurement process involves people in the organization who have lots of opinions but no research expertise and who, in cases, won't even be using the purchase in question. Worse yet, after everyone has had his/her say and the purchase has finally gone through, the original intended user finds the whole initiative mired in a lengthy, complicated implementation! It's 2017 and the one thing no one can afford to waste is time.