The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need -- ideally, before they even do -- is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior. It's a machine learning method that uses layered or "deep" neural networks, similar to those found in biological brains, to learn skills and solve complex problems faster than people can. It helps computers (or robots) handle "human" tasks, such as perceiving objects, recognizing voices, and translating languages.