12 Impactful Ways To Incorporate Machine Learning Into Business Intelligence

Business intelligence--the strategies and tech companies use to collect, interpret and utilize data--plays a primary role in informing the strategies, functions and efficiency of a company. However, as essential to a company's success as BI is, many businesses don't take advantage of the tools that can improve their BI efforts. Combining machine learning with BI can have a far-reaching impact on the insights a business gets from its available data, making BI a true game-changer in helping companies improve productivity, quality, customer service and more. Below, 12 members of Forbes Technology Council explore the ways businesses can use machine learning to improve BI. Machine learning has the ability to improve many operational processes, such as customer service, finance, marketing and much more.