Predicting Lying and Predicting Dying

Organizations do--companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time. People have been struck by the final words in the title of my new book on this subject, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (www.thepredictionbook.com). An old friend even sent me a photo of the book aside an onion, suggesting the material might be lightened to predict who will click, buy, lie, or cry. Or, we might consider changing it to, "The power to predict who will drink Coke, choke, or croak."