What Luxury Can Learn From Artificial Intelligence

The in-store experience has never been more valuable than it is for luxury brands today. In an industry where marketing is heavily focused on the product experience, it can be hard to imagine an alternate reality where that level of live, in-person engagement can be replicated digitally. However, brands are now confronted with the challenge of maintaining relevance among loyal followers while also attracting a new generation of consumers. The double-digit growth of 2010-13 has dwindled, and e-commerce is starting to represent more and more of the industry's total sales. Amazon and Walmart have charted formidable digital territory, with the former raking in 44% of all U.S. e-commerce sales, and Walmart aiming to grow online sales as much as 40% by 2019.