Apple Says iOS 10's Differential Privacy is Opt-In iPhone in Canada Blog - Canada's #1 iPhone Resource

Starting this fall when iOS 10 and macOS Sierra are launched, there will be (optional) changes to Apple's privacy policy. The company has finally acknowledged publicly that it needs to collect at least some types of information if it wants to advance with its artificial intelligence ambitions. The change was announced by Apple SVP Craig Federighi, who said that the company will collect information in a different way to before, as it seeks to improve the ability of Siri and the iPhone to predict the information the user wants. Federighi touted this approach as differential privacy. Wired published an extensive piece about what differential privacy means and how Apple plans to implement it.