Sears' Digital Tire Journey aids tire purchasing through AI - Mobile Commerce Daily - Strategy

Sears is rolling out a new Web and mobile application that uses artificial intelligence to help customers pick and purchase tires for their car. The move makes use of Sears' continued investment in artificial intelligence to streamline the retail process. The app asks questions and uses machine learning to learn and remember customer preferences. "The Digital Tire Journey is an innovative service that helps customers cut through the clutter while integrating digital, mobile and online with in-store shopping," said Brian Kaner, president of Sears Auto Centers. Digital Tire Journey For most retail transactions, the process is fairly simple.