Simplicity of toddler toys inspire car infotainment design

Ford's Sync 3 communications and entertainment system is displayed during a Ford Motor Co. press event for CES 2016 at the Mandalay Bay Convention Center on January 5, 2016 in Las Vegas (Photo: Ethan Miller, Getty Images) As we become more reliant on our smartphones, car companies that do a good job integrating them into vehicles' communication, audio and navigation systems have a huge advantage. It shouldn't be asking too much to get into a car, turn the radio on and tune to a station without reading the owner's manual, but frequently it is. So automakers are trying to make their systems as simple as possible, drawing inspiration from the maker of toys for toddlers. "We talk about the Fisher-Price approach: simple design, really big buttons and really large type," said Gary Jablonski, product development manager for Ford's Sync system. Sync drew raves when it debuted as the auto industry's first voice recognition system in 2007.