Arccos Golf, Microsoft Collaborate To Help Lower Scores With Big Data, Machine Learning

Arccos Golf announced Thursday that Microsoft will be its official cloud partner in an initiative that will see the two companies develop technologies that use advanced analytics to deliver insights to help golfers of all skill levels. The Arccos Course Analyzer will debut Jan. 24 at the PGA Show in Orlando as a platform that layers an Arccos user's data on top of millions of data points for more than 40,000 golf courses mapped in the Arccos system. It uses Microsoft Azure's cloud-computing services and machine learning capabilities to provide personalized recommendations for strategies on nearly every golf hole in the world. "Our goal is to create the most advanced Artificial Intelligence platform for golf," Arccos CEO and co-founder Sal Syed said in a statement. "It will leverage a user's personal performance history, all the shots ever taken by the Arccos community, weather, elevation, course features, equipment selections and much more. The resulting strategic advice will be smarter than anything that's humanly possible. With its broad suite of capabilities, Microsoft's Azure cloud platform is the ideal solution to unlock this vision."