The future of AI in fashion – Glossy

Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Cosabella is using artificial intelligence and machine learning to track customer behavior, high- and low-performing products, and popular silhouettes and color patterns to predict what new categories and pieces will sell. "The smarter we get with AI, the longer our customer stays with us. The longer a customer stays with us, the better we get at improving product, fit, fabric and silhouette," said Cosabella CEO Guido Campello. Cosabella, which sells its items globally through its own channels as well as through wholesale partners like Nordstrom and Bloomingdale's, operates a 100-person team.