Artificial Intelligence Empowers Designers In IBM, Tommy Hilfiger And FIT Collaboration


Young fashion shoppers today are demanding personalization more than ever. According to an IBM study, 52% of female Generation Z would like to see tools that allow them to customize products for themselves. This coincides with an ever-increasing expectation for speed in delivery of product. While several fast fashion retailers can get product to shelves in weeks, the majority of clothing items take anywhere from six to 12 months of development. Technology is impacting throughout the supply chain to shift this forward, including in the creative process itself.

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