Roku aims to expand its cord-cutting kingdom with a Roku voice assistant

We tested every streaming box you can buy, and our two favorite are both great devices--but which one is right for you? The Roku Ultra retails for $99.99. Roku is developing its own voice assistant and will begin licensing its tech standards to other product makers in hopes of making it easier to expand consumers' home-streaming video setups. The Los Gatos, Calif.-based TV streaming tech company plans to have its Roku voice-powered Entertainment Assistant update available this fall for most Roku TVs and players. Roku also is launching new Roku Connect software that other device makers can license to create smart speakers and sound bars that will automatically link wirelessly to Roku TVs and media players.