Three Ways Artificial Intelligence Will Transform Online Shopping

If you want to get a lot of retailers nodding their heads, ask them this: "Are you pursuing a personalization strategy?" You'll get a pretty resounding "yes!". In fact, personalization already drives a lot of activity on eCommerce sites. It often influences the products or offers featured on the home page, the order of products you see on a category or search results page, and makes product recommendations both on the site and in the digital marketing (email, retargeting) that follow. If you've ever been browsing a site and suddenly had the order of products change around on a product listing page, that was probably a decision driven by personalization.