Walmart's Holiday Drone Show: Where, When And How To Watch

International Business Times 

Walmart has found a new way to celebrate the holidays in the era of lockdowns and social distancing: high-flying drone shows put on at physical locations and streamed for online viewing. The shows will use almost 1,000 Intel drones to form complex shapes in the night sky, moving in time to Christmas songs like "Frosty the Snowman" by Bing Crosby and "Run Run Rudolph" by Kelly Clarkson. "After a particularly tough year, we want customers and communities to enjoy a moment of rest, peace and hope," said William White, Walmart's chief marketing officer in a press release. "We've been finding ways to help families enjoy seasonal traditions in a year when they thought it might not be possible." Never one to miss a merchandising opportunity, Walmart will also be airing a holiday shortly before the show, "DreamWorks Trolls Holiday."

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