IBM Watson uses artificial intelligence to create rum that tastes like a holiday

If you've ever wanted to bottle up and save that holiday feeling - a new AI-produced drink could be just the ticket. "Holiday Spirit" is claimed to be the world's very first data-distilled rum and was created using IBM Watson. The supercomputer analysed data from social media posts in order to produce a bespoke rum "that tastes like a holiday". "In just six hours Watson was able to read 15 million posts on Facebook, Instagram and Twitter relating to holidays - and find the predominant emotions and concepts in those posts," explained Joe Harrod, big data analyst and AI expert, who works closely with Watson. "The machine then showed that feelings like joy and excitement should be part of a perfect holiday moment. "Then Watson read 5,000 rum reviews from review sites around the web, matching emotions from the reviews with ingredients.