How Marketers Can Start Adopting Artificial Intelligence Tomorrow

It was 2011 and Watson, a then-new IBM supercomputer, faced off against 74-time "Jeopardy!" Watson, a question-answering artificial intelligence system, would buzz in within a second of host Alex Trebek asking a question, giving what the AI determined to be the most probable answer. By the end of the game, Watson had dominated the show's all-time greats by more than $50,000. By late 2016, Roetzer had become so obsessed by AI's potential in marketing that he founded the Marketing Artificial Intelligence Institute, a group with the mission of making AI approachable and actionable for modern marketers. Roetzer still runs his company, PR 20/20, but he says that his AI group now takes nearly all his time.