Amazon's new AI technique lets users virtually try on outfits

In a series of papers scheduled to be presented at the IEEE Conference on Computer Vision and Pattern Recognition (CVPR), Amazon researchers propose complementary AI algorithms that could form the foundation of an assistant that helps customers shop for clothes. One lets people fine-tune search queries by describing variations on a product image, while another suggests products that go with items a customer has already selected. Meanwhile, a third synthesizes an image of a model wearing clothes from different product pages to demonstrate how items work together as an outfit. Amazon already leverages AI to power Style by Alexa, a feature of the Amazon Shopping app that suggests, compares, and rates apparel using algorithms and human curation. With style recommendations and programs like Prime Wardrobe, which allows users to try on clothes and return what they don't want to buy, the retailer is vying for a larger slice of sales in a declining apparel market while surfacing products that customers might not normally choose.