Dyson opens first UK store as 800 robot vacuum goes on sale

Alternatively, you can get the measure of one at Dyson's new "Demo" store in London, which not-so-coincidentally opens its doors today. The first of these interactive spaces debuted in Paris way back in 1999. Over the past couple of years, though, they've come to Tokyo, Jakarta, and now London's shopping-mad Oxford Street. The best way I can describe it is like walking into a fancy infomercial. Products sit on white plinths, illuminated by swish LED spotlights developed by Jake Dyson, son of company frontman James.