How AI can uncover new insights and drive SEO performance

In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution. Today's technology giants are all heavily invested in the potential of these AI methods to deliver better products and services, as they provide scale and computational power that humans alone could never offer. Of course, this technology has risen to prominence in the age of big data.