Portland Trail Blazers Use Cortana Intelligence to Better Understand Fans, Boost Ticket Sales

This post is co-authored by Ke Huang, Data Scientist, and Tao Wu, Principal Data Scientist Manager, at Microsoft. To succeed as a business, a professional sports team must know its fans well. From ticket sales to merchandise to concessions, having a great understanding of the fans is critical to all aspects of customer engagement and revenue generation. In the age of big data, sports organizations are discovering the power of the Cortana Intelligence Suite to connect to fans and achieve higher sales. The Portland Trail Blazers, an NBA franchise known for its passionate fans, is teaming up with Microsoft and using data-driven insights to increase ticket sales.