The 1 Thing You Need to Know about Machine Learning

Machine learning, artificial intelligence, deep learning… Unless you've been living under a rock, chances are you've heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists these terms entail highly technical algorithms and mathematical frameworks; to the layman they are synonyms; but as far as most of us should be concerned, increasingly, they are meaningless. My engineers would severely chastise me if I used these words incorrectly--an easy mistake to make since there is technically no correct or incorrect way to use these terms, only strict and less strict definitions.