Amazon's 'Project Zero' initiative lets brands remove counterfeit listings of their products

Amazon is letting brands tackle the site's counterfeit problem. The e-commerce giant on Thursday debuted'Project Zero,' an initiative aimed at eliminating the spread of counterfeit items on Amazon. As part of Project Zero, brands will be able to remove counterfeit listings from the site without Amazon's help. Amazon is letting brands take its counterfeit problem into their own hands. The firm debuted'Project Zero,' an initiative aimed at eliminating the spread of counterfeit items on Amazon Amazon has announced new steps to combat fake listings on the site.