Get ready to fight misinformation in 2024. Eric Schmidt has advice.

One of the biggest areas to watch, of course, will be generative AI, particularly how it changes social media, political campaigning, and the fight over election misinformation. This confluence of new tech and big elections is also happening while the social media industry is going through major changes, including shifts in moderation approaches, legal battles, cuts to trust and safety teams, and platform shake-ups. This is all poised to make the future of the fight against misinformation murky, to say the least. It's a topic my colleagues and I take very seriously and have covered extensively in the past. And recently in MIT Technology Review, former Google boss Eric Schmidt penned an op-ed that lays out what he calls "a paradigm shift for social media platforms": The role of Facebook and others has conditioned our understanding of social media as centralized, global "public town squares" with a never-ending stream of content and frictionless feedback.