Just what we needed dept.: IBM's Watson mixing our granola

We expected so much from "a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data." And what did we get? @!!@# Granola. Bear Naked Granola uses Watson to make custom suggestions for mixing your own granola which they will then ship to your door, ten bucks for ten ounces. At first glance, it sounds like an idiotic waste of resources. After all, 50 ingredients is not exactly a large amount of unstructured data.