McDonald's Acquires Apprente to Double Down on Tech

When McDonald's spent over $300 million on big-data-crunching startup Dynamic Yield earlier this year, the move came as something of a surprise. Today the Golden Arches announced the acquisition of Apprente, a voice AI system focused on fast-food ordering. It's a niche, but it just paid off. Specific terms of the deal have not been disclosed. But the synergies are at least more immediately understandable.