Amazon's Alexa AI assistant is now free for anyone with a Fire TV device

Amazon is giving everyone in the US with eligible Fire TV devices free access to Alexa . The company charges 20 per month for access to the AI-powered assistant on its own, though it has always been free for Prime subscribers. Now, you don't have to pay to use it at all. Compatible devices include current-generation Amazon Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs and other smart TVs with Alexa built in, such as those made by Hisense and Panasonic. The company unveiled its upgraded Alexa experience in February this year after years of development.