How AI and machine learning impact marketing - Think with Google

The pace of progress is ramping up so quickly in this space, it's useful to pause for a refresher on what AI and machine learning actually are. Artificial intelligence is the study of how to make machines intelligent or capable of solving problems as well as people can. At its core, machine learning is a new way of creating those problem-solving systems. For decades, programmers manually coded computer programs to provide outputs when given a certain input. With machine learning, we teach computers to learn without having to program them with a rigid set of rules.