How Bethesda plans to pull players back to 'Prey'

Last year's Prey was a creepy shooter and role-playing game set on a spaceship riddled with black, shimmering aliens. The so-called'immersive sim' was praised for its science fiction story, which let you shape the main character and the fate of the hostile research station. The gameplay, though, was seen by many as a retread of BioShock, System Shock and other genre classics. Despite its wild Neuromod abilities, which let you become an expert hacker, fighter or shape-shifting alien, the rebooted Prey failed to catch the public's attention. The title is far from finished, though.