Google Assistant fights back against Amazon Alexa as battle of voice AI heats up

The U.S. technology giant's move comes after Amazon continues to aggressively push Alexa onto new devices. At CES, Amazon announced Alexa would be integrated with LG refrigerators and even Ford cars. But it began to step on Google's feet when Amazon announced that Alexa would be on the Huawei Mate 9 smartphone in the U.S., which runs Android. "It is little surprise Google has come out with all guns blazing at MWC. It must be reeling from the decision to include Amazon's Alexa on the Mate 9 when it was announced," Ben Wood, chief of research at CCS Insight, told CNBC by email on Tuesday.