Improving the fan experience with machine learning

Years ago, the LA Kings invested in SAS advanced analytics to replace their manual data processing. This enabled the analytics team to stop emailing spreadsheets, for example, and give decision makers real-time dashboards to make better, faster decisions. "Prior to using advanced analytics, we were doing labor-intensive data analysis in Excel spreadsheets," says Aaron LeValley, Senior Vice President of Business Operations and Strategy at AEG Sports. "It would take weeks, if not months, to provide insights to our internal stakeholders. With SAS we can move very quickly, be it through our ticketing group, our partnerships group or our marketing group."