Just Eat shows off holographic menus and chatbot assistants

Food delivery marketplace Just Eat has continued its innovation push this week with a showcase of some of latest foodtech innovations at an event in Shoreditch. The London-based business held its'The Future Now - Redefining Food Discovery' event at Village Underground in Shoreditch today (Tuesday), showing off a raft of innovations including virtual and augmented reality innovations, AI chatbots and self-driving delivery robots. Technology on display included harnessing VR to feed into analytics and research for Just Eat's restaurant partners to utilising Microsoft's Hololens technology to display menu options as a buffet from which customers are able to choose their order. Elsewhere, AI also made its presence felt with Just Eat's customer care and Facebook chatbots providing a conversational approach to customer support and recommending restaurant choices depending on a user's mood and preferences. Just Eat has been on a serious innovation push this year, launching its own foodtech accelerator at the beginning of August and trialling Starship Technologies' self-driving delivery robots, which were also on show at the event.