"Cognitive technology is there to extend and amplify human expertise, not replace it": IBM Watson CTO Rob High on the potential of artificial inteligence

Firstly, AI is an incredibly vibrant field. We're discovering ways of evolving the technology and applying it to solve profound social and business problems – problems where previous generations of computing systems were not able to provide much benefit. It has a tremendous ability to amplify our own cognitive strengths – it contributes to my ability to make better decisions, to see the world through a lens I would have otherwise been blind to. There are tremendous opportunities and we are only at the threshold of what is possible. Watson is being developed as a tool that can help build and grow businesses – what do you see as the potential for AI in this field? Watson is transforming the way businesses approach their operations and fuelling their growth with tools that help them understand, reason, learn and interact in a way that has clear and obvious benefits to the human condition.