Machine Learning Reshapes the Marketing Landscape

Marketing has been evolving from a discipline based on gut instincts to one relying on empirical data. In fact, marketing today is almost completely driven by data, and companies are collecting oceans of it, literally. By 2020, the world will have accumulated 44 zettabytes of information, up from 10 zettabytes in 2015, according to market research firm International Data Corp. (IDC). To put those numbers into context, one zettabyte of apples would fill the Pacific Ocean.