Facebook's dating service is a chance to meet the catfisher, advertiser or scammer of your dreams

The love-seeking singles of Facebook's new dating service, privacy experts say, may not be prepared for what they'll encounter: sham profiles, expanded data gathering and a new wave of dating fraud. Facebook -- under fire for viral misinformation, fake accounts and breaches of trust -- said this week it will soon offer a new dating service designed to help its users find love, giving the world's largest social network a uniquely intimate vantage point on its users' romantic desires and personal lives. The service will allow people older than 18 to create a dating profile -- separate from their main profile and invisible to their friends -- that it shows to potential matches based on common interests, dating preferences, location and mutual friends, company officials said. Using a button -- not a swipe, as popularized by popular dating app Tinder -- people will then be able to say whether they're "interested" or would rather "pass" on those potential partners, officials said. Matches will be shown the other person's first name, age, current city and photo, though users will also have the option of sharing their work, education and other biographical information.