Why Self-Service Analytics Won't Replace Data Analytics Professionals, May Help Them

Self-service hasn't transformed the analytics industry the way it did the gas industry. When data mining work benches first came on the market, I found that executives loved seeing the product demonstrations. They were drawn to the graphics and the speedy setup. That was exactly what data mining product developers had in mind. The object was to put analytics power into the hands of business people, enabling them to discover useful patterns in data and put the information into action independently, without the participation of an analytics specialist.