How Artificial Intelligence (AI) Can Advance Your Home Builder Marketing

For beginners, Artificial Intelligence or commonly referred to as AI is a broad branch of computer science used to create machine-like systems to function intelligently and independently. Just like humans, AI technology uses deep learning to recognize patterns in data, solve complex problems, and even generate creative ideas. "AI has been an integral part of SAS (Statistical Analysis System) software for years. Today we help customers in every industry capitalize on advancements in AI, and we'll continue embedding AI technologies like machine learning and deep learning in solutions across the SAS portfolio", says CEO of SAS Jim Goodnight. So, how does AI work?