Retail opinion: Challenges, current trends and future direction

This was a sponsored post by AIMIA under the Master Report series. An average US household has 30 loyalty cards, of which 54% are inactive. The number is even higher for the APAC region. Customers, who shopped more often at retailers due to their loyalty offerings, have dropped from 34% (2013) to 28% (2016). Retail loyalty is very common, but still the hardest nut to crack.