Machine Learning Leverages IoT Technology to Deliver Personalized Impressions

Out of Home media operators and in-store media owners can now integrate internet of things (IoT) enabled sensors into their displays to deliver contextually relevant messages. For example, a temperature sensor can signal a content management system to prioritize an advertisement for soda on a hot day. Machine learning powers image recognition software that takes this adaptability to the next level. Advertisers have conducted campaigns in which machine learning software identifies the make and model of cars on a highway and subsequently displays ads for applicable vehicles on nearby digital billboards. Other innovators are using machine learning to identify the gender, age, and mood of those viewing digital displays and subsequently tailoring messages based on these factors.