The AI Frontier: eCommerce?

However, most sectors are in the initial rollout phase, establishing what AI can and can't do. Brands in eCommerce have already ploughed investment into the capabilities of AI. Indeed, with the retail and eCommerce sectors having a compound annual growth rate (CAGR) of 42.8% between 2019 and 2025, investment is only expected to expand. Clearly these companies are already realising some of the benefits of AI. Today's consumers expect convenience and flexibility across every channel – AI brings this by personalising the experience and providing a more nuanced customer journey.