The Role of Feature Engineering in a Machine-Learning World

Artificial Intelligence(AI) continues to be the next great topic of debate. In fact, Microsoft, Amazon, IBM, Google and Facebook announced on Thursday,Sept.29 the formation of the Partnership on Artificial Intelligence to Benefit People and Society. Within the predictive analytics discipline, though, we tend to use the term "machine learning" as our reference point for artificial intelligence. Much of our thinking in this area has focused around the role of the practitioner or craftsman versus the machine and the concept of machine learning. Yet, machine learning has now evolved into the usage of higher levels of mathematics and computer science with the most recent level being deep learning.