New AI Driven Video Marketing Platform Meets Accelerated Need For Digital Video Creative At Scale - Ad Tech Daily

The new platform uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes. Magisto for Marketers introduces Intelligent Marketing creative into Magisto's patented artificial intelligence engine – Emotional Sense Technology . This gives marketing professionals the ability to easily create marketing videos for a variety of disciplines including content marketing, product marketing, brand marketing and performance marketing. Magisto's new offering allows marketers to create multiple variations of optimized videos by use case, platform, audience, message, product and ROI performance. The AI technology incorporates easy-to-use editing styles designed for businesses, the ability to add custom branding to clone videos and to direct Magisto's AI to refine messaging and produce multiple A/B test creatives.