How will Google's AI Improvements Change SEO for Marketers? – Marketing and Entrepreneurship

If you prefer reading, here's the quick recap on what changes AI will bring to marketers according to these four industry influencers, plus some of my personal suggestions of what you should do in face of these changes: According to Sam Mallikarjunan, Head of Growth of HubSpot Labs, visual content will have an increasing influence on SEO, as he says, "search engines are getting good at knowing what a video, audio clip, or image is actually about." Not only does Google favor YouTube videos in search results, they're also getting better at analyzing what visual content is about. Just like how content writers had to learn to optimize headings and keywords, visual artists will have to start thinking about SEO when creating visual content like images and videos. SEO for videos, for example, means optimizing keyword targeting, descriptions, tags, video length, and more. Here's a great guide on optimizing videos for SEO from Brian Dean, if you want to learn more.