Human experience platforms

These technologies are engaging you--a human driving a car--in human terms. Myriad technologies that detect physical states such as alertness are increasingly being used to infer emotional states such as happiness or sadness. Unlike their machine forebears that set rigid rules of engagement, these systems will follow rules, reading your mood, intuiting your needs, and responding in contextually and emotionally appropriate ways. Welcome to the next stage of human-machine interaction, in which a growing class of AI-powered solutions--referred to as "affective computing" or "emotion AI"--is redefining the way we experience technology. These experiences are hardly confined to automobiles. Retailers are integrating AI-powered bots with customer segmentation and CRM systems to personalize customer interactions while at the same time capturing valuable lead-nurturing data.2 Apps are designing custom drinks and fragrances for fashion-show attendees based on emotional quotient (EQ) inputs.3 A global restaurant chain is tailoring its drive-through experiences based on changes in the weather.4