How to best approach AI assistants and process automation

Artificial intelligence (AI) has made important strides in transforming business practices and processes across a wide range of sectors, by helping organisations streamline operations, manage risk and reduce costs. This is especially true when it comes to critical activities such as marketing, customer service and sales, which have been identified by Forbes as the top three areas that AI can enhance business growth. Thanks to AI, we are now seeing a proliferation of digital assistants, also known as predictive chatbots. These are application programs that not only understand natural language voice commands, but can also simulate a conversation with users and complete tasks on their behalf. Using AI and machine learning, combined with a user's history, preferences, and other information, they can respond to difficult questions, make recommendations, and even start conversations.