Apple's WWDC unveils ways to help you put the iPhone down — and then get sucked back in

Attendees take pictures before the start of the opening keynote during the 2018 Apple Worldwide Developer Conference at the San Jose Convention Center on June 4, 2018 in San Jose, Calif. Apple CEO Tim Cook will kick off the WWDC that runs through June 8. SAN JOSE -- Apple unveiled new ways to limit your screen time on iPhones and other mobile gadgets at its annual developers conference here -- and at the same time unleashed new ways to spend more time on its devices. That seeming contradiction highlights the growing dilemma for Silicon Valley giants such as Apple, Facebook and Google as they pitch their ubiquitous products while acknowledging growing concerns about tech addiction and consumer privacy. Apple tackled the latter with new settings in its Safari browser that allow users to limit Facebook and others apps from following their trails around the Web -- a pointed knock against the social network, which fended off a new round of privacy breach allegations this weekend.