Conde Nast partners with Influential to integrate IBM Watson-enabled influencer marketing platform

It is quite difficult to connect with influencers. PR pitches often don't seem to cut it and influencers will not return your calls if they are not that interested in your product. But how do you connect with the right influencers when you need to run your campaign effectively? Media company Condé Nast has partnered with Los Angeles based influencer marketing platform Influential to implement its IBM Watson-enabled technology platform. This partnership will enable Conde Nast to help its advertisers better connect with audiences and gain insights into their campaigns.