How to watch the Bosch CES 2026 press conference live on Monday

The German engineering and tech giant will discuss how it's bridging the physical and digital gap with people-centric tech. You might recognize Bosch as a home appliance name (thanks to its partnership with Siemens), but the German multinational brand's core business is really about providing the underlying technology and engineering that powers cars, homes and factories around the world. That focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves. Case in point is Bosch's automotive plans at CES. The company is showcasing what it calls AI in the car, or more specifically, in the cockpit of the car.